Firstly, if you don't like peach flavoring in general, then don't bother because you definitely get a peach candy aroma out of it. However, if you do, the taste is really like a creamy dessert and not like the candy.
Yes, when you first smell the grounds in the bag, you might think of fuzzy peach candy. But once you get pot going you're really going to notice a creaminess to it. Then the coffee itself tastes like a medium roast but with a peach dessert aroma and taste with no bitterness. Its not sweet but it gives you that effect and I find they did a really good job with the blend.
I take mine with cream and no sugar, and it has become one of my favorites, even more than the blueberry one. It just really comes down to if you like peach flavoring or not, but I highly recommend trying it if you do!